By Owen Roberts
Published February 29, 2016
A certain irony exists in the fact that quinoa — a relatively new crop to modern farmers and today’s consumers — is both a cousin to one of Canada’s most notorious weeds (lamb’s quarters), and a food plant that’s been around in a primitive form for hundreds of years in South America.
But Quinta Quinoa, the branded product that will appear on Canadian supermarket shelves and in farmers’ fields this spring, is anything but a nuisance or a relic. Rather, it’s a research-based, highly nutritional crop that’s been shown over five years of lab and field trials to be a viable cropping option, at least in Ontario.
And company owner Jamie Draves of Georgetown, ON, believes it’s poised to make a big splash, thanks to the product receiving some significant federal health claims. Indeed, Quinta Quinoa has been approved as high in protein, fibre and zinc, an excellent source of iron and magnesium, and a good source of calcium.
The nutritional analyses were conducted in partnership with the University of Guelph, A&L Canada Labs, and Guelph Food Technology Centre.
Quinta Quinoa has also received the kind of national profile that makes entrepreneurs salivate.
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